Senior Specialist (f/m/d) Customer Marketing
MasterCard, Frankfurt am Main
Senior Specialist, Customer Marketing in Frankfurt, Germany
Who is Mastercard?
We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless at https://www.priceless.com/ ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Senior Specialist, Customer Marketing
Do you want to be part of a world leading marketing and communications team within a global brand and serve as the voice of the stakeholder by supporting the head of B2B Marketing by partnering with the Sales teams to create marketing solutions for customers, leverage the Mastercard brand and suite of assets and platforms to deliver a consistent and differentiated stakeholder experience with key customers in Germany.
Owns and delivers the issuer marketing strategy for customers in Germany, aligning with key stakeholders, including the customer marketing servicing model.
Lead the customer marketing team and agency setting vision, goals, process and managing performance including budget, and agency scopes.
Support the development of best in class and cost-effective B to B, and B to B to C marketing platforms which specifically deliver to key business objectives, new products, key cardholder segments and new product functionality.
In partnership with Mastercard sales teams and other cross functional partners, form close relations with German customers, build an intimate understanding of their businesses and develop jointly agreed marketing plans designed to deliver differentiation and revenue growth.
Deliver best in class marketing support to account teams with new business pitches, responses to RFP and RFI
Recommends future adjustments based on results of campaign performance measurement and evaluation
All About You
Strong background in marketing, ideally where the end user of a product or service is not a direct customer. Commercially focused marketing expertise in B-2-B and B-2-C, Brand management, direct marketing and digital execution.
Experience in driving marketing initiatives to support customer lifecycle management.
Strong strategic skills with the ability to recognize, scope and develop opportunities into an innovative vision which challenges self and others.
Good influencing skills to garner support and advocacy. Be able to sell ideas both internally and with customers, be able to set direction and capture the commitment of people to achieve goals as well as overcoming obstacles and taking appropriate risks
Project management skills are a key requirement given that this role involves managing multiple projects with multiple stakeholders simultaneously
Creative thinker with a desire and tenacity to test innovative customer solutions for potential roll-out and ability to turn qualitative and quantitative data and information analysis into actionable 'insights'
Very strong achievement drive to deliver results. Can do attitude is essential in a busy marketing environment.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
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Requisition ID: R-89642
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we invent them.
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People need financial access;
we connect them.
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